About
A group assembled around the ultra-luxury client, not a single industry.
ULTR Group is a privately held holding company. We build, acquire and operate businesses that serve the same audience at different moments - on the water, in print, at the point of redemption and at the end of a phone line.
Each company runs with its own identity and leadership. What they share is a group standard: obsessive service, restrained design and an expectation that the answer is usually yes.

Principles
Discretion first
Our clients and members expect privacy as a baseline. It informs how we build products, hire teams and speak publicly.
Own the experience
We prefer to operate rather than license. Standards hold when the group controls the delivery end to end.
Long horizons
We back brands that compound over decades. Nothing in the portfolio is built for a quick exit.
The businesses
WRS
The Rewards & Lifestyle Ecosystem
Silver Voyage Club
The Luxury Experience Club
White Glove
Premium Mobility & Luxury Delivery
Flow Yacht Club
Luxury Yachting & Lifestyle Partner
Lifestyle & Travel
Luxury Media & Content Network
Leadership

Narumon Yongsakul
Chairman

Jakkapan Rattanapet
Chief Executive Officer

Jiratit Thinakorn Na Ayudthaya
Director of Corporate Affairs

Wanna Saepueng
Director of Investor Relations

Arnakorn Baimongkol
Director of Innovation

Amarin Kocharat
Executive Director

Juthamas Lipikornsuktaweekul
Director of Marketing

Suvicha Sudchai
Executive Director